A LOT has happened since my last post. I have been hustling! I used to think of that word negatively but now I know that an entrepreneur must of said it first because by my definition, it means:

hus·tle /həsəl/ verb

  1. making it happen
    “she hustled everyday to make her dreams come true”
I have really put myself out there and have seen a lot of positive results. I’m not trying to toot my own horn, but instead hopefully inspire someone reading this to get out there and start hustling for their dreams too. It’s sometimes scary. I have to admit it’s emotionally challenging but SO worth it!
First and foremost, I have been growing in my faith. I was called to serve at my church so I joined the Dream Team. I greet everyone before the service and I hope that I have helped make someone feel welcome that may have been hesitant.
God has guided my path to the lovely people of Not for Profit; Catch The Wave of Hope.  Their mission is to abolish human trafficking. Yes, it’s a heavy topic but it’s a serious issue that is happening globally, nationally and what many don’t realize, locally. A goal for them is to build a transitional home in Martin County. I will be helping them produce fundraising events to raise awareness, education and to achieve that goal.
Education and awareness is important and in every aspect of life. In June, I attended the RISE conference in Austin, Texas with my best friend and met 200 women who are all my besties now too. I learned so much about myself and others in that weekend and I’m forever grateful to Rachel Hollis and The Chic Site.
One of the speakers at the conference shared the importance of branding. Obviously, when starting a business you have to create a brand. I have been working diligently to create marketing materials and create an online presence. The first step… I have been very active on social media. It’s FREE, fun advertising. A mentor said to me “You are your brand. Be Kat, Kat is great”  These words meant so much to me. I hope you think so too. Follow me on Facebook @FReschPerspective or Instagram @freschperspective.*Make sure to check out the Insta-stories to get the real behind the scenes action.*
Of course I need to have my feet on the ground too so I became a member a local Chamber of Commerce. I embraced every possible opportunity to participate, network and contribute within this organization. This is a great way to meet business owners and leaders in your community. I sometimes get nervous when attending a networking function but then remind myself that all the like minded people attending are there for the exact same reason I am. I credit my participation in the chamber in helping me secure one of my clients so far.
The Chamber is great for business connections but for my social occasion services I had to go another route. I offer “day of coordination” for weddings so what better way to meet brides then attend a bridal show? So I did just that and secured another four clients immediately. Not to mention, it was a lot of fun. It’s kind of like speed dating but a little less awkward. This is also another amazing way to network with professionals in the industry. I met my new friends @ecpeventgroup at the show and now we are promoting each other and partnering when possible.
Oh wait! I almost forgot, I produced a golf tournament in the middle of all this… UPS Stuart wanted to host an event to benefit The United Way of Martin County and asked for some support. It was my first golf tournament and I LOVED it! I learned so much from the experience. There’s so much you can do to make a golf tournament unique and fun for the players. The tournament was a lot of work and I couldn’t have executed the day without help. I had volunteers on site and they were hustling too.
Did I mention I started my business right before school Summer break?
Everyday I’m hustlin’
Hustle, hustlin’ hustlin’

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